People dream of starting a business so that they can be free to do what they want, when they want.
Unfortunately, many marketers simply never learn how to properly budget their time. Ironically enough, as their business grows, it requires more and more of their time and attention. Not only is this a recipe for personal unhappiness, but it can also cost thousands of dollars in lost profits.
The good news is that most tasks related to your sites can be outsourced, including customer support, marketing, product creation, copywriting, etc. However, too many online marketers try to wear all the hats for their business, and then wonder why their profits are below expectations and their stress levels are through the roof. I can’t emphasize enough that the single most important skill any online marketer needs to master is outsourcing. I’m not exaggerating when I say that this skill alone could easily double or triple your current profits.
Since the goal of every business is to increase profits, it’s extremely important that you focus your efforts on the tasks that make the most money. For example, outsource your customer support so that you can focus on product creation and marketing. If you’re weak in one of these areas, you can outsource that too.
A lot of new marketers tell me that they simply can’t afford to outsource. My response to them is always the same – this is a business and must be treated as such. You have to spend money to make more money. If you invest wisely in your business, it could pay you back tenfold.
I understand that for those who have never outsourced before, hiring someone can be an overwhelming experience. This lack of experience is a major roadblock for many, but it doesn’t have to be so intimidating.
In the rest of this article, I’d like to share some outsourcing tips that have served me well over the years:
1. Start Small
Try to outsource one project at a time until you’re comfortable with the process.
2. Use only reputable sites
While you will find shady providers everywhere, the risks are much lower if you stick with reputable sites like Rentacoder.com and elance.com that have solid track records.
3. Provide as many details as possible
You will want to describe your project in as many details as possible, including the timeframe needed for completion. Be very specific about what you need done and don’t leave it to chance that the provider will completely understand – especially when work is being outsourced to other countries.
4. Payment
Never pay a provider more than 50% up front, especially if you’re working with him for the first time. This keeps him motivated to finish your project and gives you leverage if things go awry.
5. Develop good working relationships
A good working relationship requires a combination of communication, flexibility and mutual respect. Also keep in mind that you will most likely need the provider’s services again in the future. By developing long term business relationships, you can easily save both time and money, because the provider will know exactly how you want things to be done and may even offer a discount.
Keep in mind that not every outsourcing job goes as planned. In fact, very few of them actually do. Don’t ever let one bad incident stop you from reaping the benefits of outsourcing. Remember that your time is the most valuable asset you have. By learning to outsource your work, you can leverage your time into thousands of dollars in extra profits.
Are you outsourcing yet?
Source: Jason Tarasi
